Digital Channels of Communication in the Promotion Function of a Tourist Destination – Tripadvisor Campaign Example of the Federation of Bosnia and Herzegovina

Interactions and networking of social media in the tourism sector have experienced a very large expansion. This is certainly supported by fact that vast majority today's tourists, through networks - digital channels, search for, obtain analyze information based on which they make decisions about choosing destination, but also share ex- change their impressions experiences with others already visited destinations. These were main motives key actors Federation Bosnia Herzegovina who, at instigation USAID Tourism Project, embarked first comprehensive campaign networks, chosen tourist destinations, order to finally get out "darkness", given destinations not visible all adequately represented world map. The was realized world's largest platform TripAdvisor. Be- fore start campaign, objectives set, duration determined, target markets identified content prepared form attractive images, videos promotional articles four languages.